Created in June 2017 by french independent journalist Emmanuelle Courreges, LAGO54 celebrates Africa fashion avant-garde and proposes and upholds a cutting edge of designers – in fashion, lifestyle and design, among the best of the continent.
LAGO54 is, at the same time, an eshop and the sole European agency of representation, exclusively dedicated to the most beautiful African brands.
Journalist for 20 years for the women’s and fashion’s press (ELLE, Marie-Claire, Vogue, l’Express Styles…) and magazine (Paris-Match, Le Point Afrique, Afrique Magazine…), Emmanuelle Courreges spent her first 20 years in West Africa. As a journalist, she never stopped writing about African creation, bringing to light the talents spotted in the continent’s fashion weeks.
Committed to the idea of defending a certain vision of fashion and brands that draw on their cultural heritage and to expose only designers whose process of creation and manufacture meet international standards, she is the ambassador of this young creative scene.
LAGO54 is a committed and independent label: it is the only one fashion market place in France, fully dedicated to african brands, to buy the products and to not practice consignment.
MORE: the only one platform, as both buyer + agent, to know how the brands work, behind the style, and to be able to reassure the clients by its own experience.
LAGO54 will showcase 24 african brands on Who’s next? fair, Fame, Hall 2.2, central space (event’s space)
+ stand B78, from the 07th until the 10th of September 2018.